For our client we are currently looking for a Global Brand Manager

Client Details

Our client is global leader in footwear and due to rapid global growth across B2C and B2B channels we are looking for a Global Brand Manager for this newly created role in the marketing team.

Description

As the Global Brand Manager you are responsible for execution of all marketing demand generation related activity within the B2C/B2B channels globally. This role will support the development of and lead the execution for integrated marketing plans, seasonal strategies, brand positioning and brand activation plans across all channels globally

Responsibilities include:

* The company is a growth company and this position will be a key catalyst to drive growth through the development & execution of integrated B2C and B2B marketing campaigns that are aligned with global strategies and are locally authentic to deliver revenue goals and channel KPIs
* Manage and execute the sales regions go-to-market strategies for spring and fall product launches that aim to deliver sales growth and are aligned with the brand and products proposition
* Create compelling and authentic storytelling to drive sell out across all instore and online media channels
* Devise B2C (business to consumer) and B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
* Manage the procedure, implementation, tracking and measurement of marketing campaigns
* Work within a budget
* Write, edit and proofread copy for promotional materials within marketing campaigns
* Ensure that the organization's brand identity is adhered to in campaigns and in all communication channels
* Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
* Maintain regular measurement of the ROI of campaigns
* Ensure accuracy of marketing materials and provide formal sign off if necessary
* Collect and use data to inform new campaigns and the evaluation of existing campaigns

Profile

The ideal candidate has:

Communication skills: Excellent writing skills are a prerequisite as you will frequently have to write copy for marketing promotions. But campaign managers also needs to be an engaging and exciting presenter. You will manage relationships with agencies and third parties as well as be-able to provide clear executive summaries. Multi-language skills a plus.
Project management skills: As Brand manager you will have to work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns. You will need to manage the organization's output effectively and be comfortable to intervene if things are going off-track.
Competencies: To perform the job successfully, an individual should demonstrate the following competencies:
END USER FOCUS - Able to think consumer-first and drive relevant strategies that drive preference
GET IT DONE - ACCOUNTABILITY Takes responsibility for achieving team requirements, tasks, and objectives, even if other resources are required. Goes the extra mile to get the work done and meet commitments made to others. FIND A BETTER WAY - CREATIVITY & INNOVATION Seeks to improve upon the status quo by proactively creating new, unique solutions to make the company better.
WIN TOGETHER - COLLABORATION Demonstrates reliability, working openly with cross-functional Teammates. Takes the lead, whether in an individual contributor or manager role.
THINK GLOBALLY - GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences when conducting business and interacting with others globally. Adapts behavior to the local culture to demonstrate respect and gain trust.

What have you accomplished already:

* Bachelor's degree+ // Master's degree level of operating
* Minimum of 3-5 years of relevant marketing experience in a fast-paced, product-oriented company
* A passion for brand story telling
* FMCG experience is a plus
* Digital campaign management experience
* Strong Product Marketing
* Consumer Journey mapping, segmentation and targeting
* Strategic and Creative Process Briefing
* Budgeting, ROI Quantification
* Internal client partnership-building with product and sales teams
* Be globally oriented
* Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point, and verbal)

Job Offer

Excellent monetary benefits