geplaatst op

9 dagen geleden


Amsterdam, NH


Brand Manager

Amsterdam, Fulltime



About the position

As a Brand Manager you are responsible for the coordination of marketing activities and management of all categories in the company portfolio, with the objective to contribute to optimal growth in value and volume of the brand and profitability of the organization.

You are in a pivotal position between our brand, sales, eCommerce and external agencies.

With the omnichannel approach, Pure Functionals distributes through multiple channels. In your role you bring strategic and hands-on experience supporting branding and sales from Retail to eCommerce.




  • Deliver and execute the brand plan, media plan and channel-sales plan (1-3 year planning)
  • Manage with ownership online and offline consumer activation, promotions and category management cases
  • In conjunction with eCommerce team, support driving eCommerce traffic & conversion
  • Product management of your brands including NPD preparation and launches
  • Empower the  sales team and support sales pitches
  • Managing and ‘policing’ the brand guidelines
  • Design, update, control and report marketing budgets
  • Research and sharing updates on relevant trends and category developments for our brands
  • Analyse and advise on periodic reports on the performance of the brands and market data, including AC Nielsen / IRI data
  • Above all, let your brands excel and contribute to the value of our business
  • You will need to intensely collaborate with the sales team.



Candidate’s profile

You have the ability to work in a young, dynamic, international and creative team. You have self-starting capabilities and can deal with unstructured processes, in fact, you initiate improvements to make work efficient and enjoyable for all. You bring a positive mindset and like to roll up your sleeves. You have an entrepreneurial sense for business: no corporate limitations and acting ‘out of the box’. You impress teams with your approach and ambition to making the next step.



You meet the below

  • Education: Bachelor or Master, at least HBO level education or proven track record
  • Minimal 3 years of relevant working experience in similar positions in a FMCG eCommerce / Retail environment
  • Knowledge of the Dutch and preferably international FMCG marketing and sales channels with the focus on Online sales
  • Strong organizational and result driven attitude, looking for solution, keeping processes simple and effective. You are pro-active and take initiatives
  • Digital savvy, experienced with social media, influencer & affiliate marketing, SEO/ SEA, eCommerce
  • Pragmatic approach and passion for FMCG branding,
  • You like to convince others with strong arguments
  • Good verbal and writing skills in English, preferably also Dutch
  • Need: experience in MS Office, PowerPoint / Word/ Excel
  • Nice: WordPress, and/or Photoshop
  • You live within a radius of 25 kilometres of Amsterdam




Choosing Pure Functionals means working in a young  dynamic international environment with opportunities to develop the markets. The working  environment is transparent, entrepreneurial and informal. Innovation is a core value. Every employee has the opportunity to make a difference to shape our business and let it excel.

We offer a competitive remuneration package.

  • Excellent salary conditions depending on your level of experience
  • Attractive bonus structure;
  • 25 Leave days
  • Reimbursement of travel expenses
  • Free parking and easy to access with public transport
  • Career opportunities and attention for personal development
  • At last but not least. A nice team to work with!




Excited? Dare to be Different ?

Will you strengthen our team on our mission? Please contact us by sending an e-mail with your resume and an outline of your motivation to

Should you have questions on this vacancy, please contact Karen Brink



About Pure Functionals

Our vision is for technology to be our force of innovation as we build culturally relevant consumer products that nurture the human body. The forces of nature are immense when you cooperate with nature farm-to-function. It’s our mission to make food and beverages wholesome, functional and fortified with today’s developments in healthy eating and lifestyle. That is why our corporate vision is expanding to incorporate the emerging, legitimate trends of several consumer product categories.

More specifically, Pure Functionals mission is to become the professional market leader as a vertically integrated company also in the arena of hemp-derived breeds, terpenes and medical cannabis, catering both  to the food and non-food market  segments. Our products have an extensive range of functional capabilities ranging from food &beverages, to cosmetics and animal care products. We are developing a leading Research & Development center located in Wageningen to ensure we are always on the fore -front with novel and quality products.